How I Ranked a Locs Stylist #1 on Google — and Dominated Google Images
How I Ranked a Locs Stylist #1 on Google — and Dominated Google Images
Naturally You Locs came to me looking for more visibility and consistent bookings. Like many service-based businesses, she was relying on platforms like StyleSeat and word-of-mouth, but she wasn’t fully showing up on Google — which meant she was missing out on high-intent clients actively searching for her services.
Instead of focusing only on design, I focused on what actually drives results: SEO and website strategy.
The goal was simple — get her found on Google for every service she offers and make it easy for clients to book.
I built and optimized her website with a strong focus on local SEO in Sherman, Texas. Her services were clearly structured so Google could understand exactly what she offers, from loc retwists to starter locs to loc detox services. Every page was intentionally optimized with the right keywords, headings, and content to match what potential clients are actually searching for.
But what really took things to the next level was image SEO.
Now, when you search on Google under the images tab for keywords like locs, loc retwist, starter locs, or loc detox, her work shows up consistently across all of them. Literally every keyword a potential client might search for is leading back to her.
This means she’s not just ranking in traditional search — she’s dominating visual search as well, which is huge in the beauty industry where clients want to see results before they book.
Because of this, she’s now reaching clients far beyond her immediate area. She’s getting discovered by people searching from Austin and even Oklahoma, strictly from Google searches.
And the best part? These are high-intent clients. They’re not just scrolling — they’re actively looking for someone to book.
Today, she ranks #1 on Google for locs in Sherman, TX, outranking major platforms like StyleSeat and bringing in consistent, organic traffic that converts into real clients.
This is what happens when your website is built with both SEO and conversion in mind.
Your website shouldn’t just exist — it should be working for you, bringing in clients, and growing your business even when you’re not posting on social media.
If your business isn’t showing up on Google or your website isn’t converting visitors into customers, it’s time to fix that.
Book a Website Audit and let’s turn your website into a client-generating machine.