Rebuilt a Celebrity Brand’s Website in 2 Days — Just Before a Live Show.
How I helped Sniffin Griffin BBQ, founded by Warren G, relaunch their website in time to take real-time orders during a live cooking event. On-site during the live cooking event where the website needed to be fully operational for real-time sales.
The Problem: Right before a live cooking show, the Sniffin Griffin BBQ website was no longer functional. This meant customers wouldn’t be able to place orders, the brand risked losing sales during a high-traffic moment, and a major opportunity for visibility and revenue was at risk.
The Strategy: Instead of trying to fix a broken system, I rebuilt the entire website from the ground up with a focus on speed, functionality, and conversions. The goal was simple — get the site live before the show and make sure customers could order without friction.
What I Did: Rebuilt the Shopify store in 2 days, restored all product pages and collections, optimized the site for mobile shopping, ensured a smooth and fully functional checkout process, and structured the site for easy navigation and conversions. Rebuilt Shopify website designed for a smooth shopping experience and real-time order capability.
The Result: Website relaunched before the live show, customers placed orders in real time, and no sales were lost during a major opportunity.
What This Means for Your Business: Your website isn’t just a website — it’s your sales system. If it’s not working, you’re losing money. Whether you need a full rebuild or a strategic revamp, your site should be ready when your business needs it most. Need your website fixed or optimized? If your website isn’t making you money, it’s time to fix it. Book a Website Audit or Let’s Fix Your Website.
